OnlyFans Agency Splits: Gross vs Net, Worked Out
Why a 50/50 split can pay a creator more than 70/30, worked through with real numbers: platform fees, chatter costs, traffic costs and who carries them.
Creators compare agencies by the headline split and agencies know it, which is why the headline split is the least useful number in the contract. Here is the arithmetic that actually decides what lands in your bank.
Start with what OnlyFans keeps
OnlyFans takes 20% of everything before anyone else sees it. If fans spend $10,000 in a month, $8,000 is the number any split should be calculated on. The first thing to check in any offer is whether the agency’s percentage is applied to the $10,000 or the $8,000.
An agency taking 30% of gross is taking $3,000 of $10,000, leaving you $5,000. An agency taking 30% of net is taking $2,400 of $8,000, leaving you $5,600. Same headline, $600 a month difference.
Then ask who pays for the work
Running an account costs money every month: chatters around the clock, someone posting daily on three or four platforms, sometimes paid promotion. On a $10,000 account that work can cost $2,000 to $3,500 a month.
Under a “70/30 in your favour” deal where those costs come out of your 70, you keep 70% of $8,000, which is $5,600, minus $2,500 of costs, which leaves $3,100.
Under a “50/50” deal where the agency carries all costs out of its half, you keep $4,000.
The worse-sounding split paid $900 more. Always ask: what comes out of my side after the split?
The three questions that settle it
- Is the percentage calculated on gross or after the platform fee?
- Which costs are carried by the agency, and which are deducted from my share?
- Are there any fees on top: setup, software, content production, “marketing budget”?
Get the answers in writing and run the arithmetic on your real monthly number. Do this for every offer before you compare them.
When a bigger agency cut is worth it
A higher agency percentage is worth paying when it buys things that move the number: proper chat coverage in your fans’ time zones, consistent daily traffic, and pricing that is actually tested. In the accounts we see, chat coverage alone is usually the biggest single change after a placement, because unanswered messages are unearned money.
What is never worth paying for is a percentage with nothing behind it. If the agency cannot say what specifically it will do that you are not doing now, the split is irrelevant.
A simple rule
Convert every offer to one number: what you keep per $1,000 of fan spend, after platform fees, after the split, after any costs on your side. Compare those. Ignore the headline.
If you want help running that comparison on a real offer, apply here and mention it. It is free, and it is a large part of what we do.