What Your Agency's Weekly Report Should Show
The six numbers that tell you whether an agency is working, where each one comes from, and the questions to ask when a number is missing.
“We’re growing you” is not a report. A report is numbers you can check. Here are the six that matter, in the order a good agency reads them.
1. New subscribers, by source
How many new fans this week, and where they came from: Instagram, Twitter, Reddit, elsewhere. This is only possible if the agency uses tracking links in your bios, so if they cannot split it by source, they are not tracking. Without tracking, nobody knows which platform is working and the next decision is a guess.
2. Clicks and conversion
How many people clicked through to your page and what share subscribed. A paid page converting under 10% usually has something wrong on the landing side: price, a free trial placed next to the paid link, or a bio that sends people to the wrong place. A free page converts higher. The agency should know the normal range for your setup.
3. Sales, split by type
Messages, tips, subscriptions, posts. On most managed accounts, messages are 80 to 90% of the money, which is why chat coverage matters more than anything else the agency does.
4. Sales per new subscriber
Total sales divided by new fans. This is the number that tells you whether the chat team is doing its job. Traffic up and this number down means fans are arriving and not being converted. Traffic down and this number up means the team is selling well to a shrinking crowd, which is a traffic problem, not a chat problem. Knowing which one you have decides what to fix.
5. Chat response and unlock rate
How fast fans get an answer, and what share of locked messages get bought. Agencies that run proper chat teams track both per chatter. If yours cannot tell you an unlock rate, ask who is actually on the account at 3am.
6. Mass message results
What was sent to everyone, what it was priced at, how many opened it and how many bought. Mass sends are easy to overdo, and a report that shows them lets you see whether your fans are being sold to or spammed.
What a report should not need
Your login. A good agency reports from its own tools. If “showing you the numbers” means asking for your password, say no.
The questions to ask when a number is missing
- “Where did this week’s new subscribers come from?”
- “What is my sales per new subscriber this month against last?”
- “Who is on the account overnight, and what is their unlock rate?”
If those three get answers, the agency is running your page. If they get silence, read when to switch.
We ask our partner agencies for exactly these numbers, and it is part of how we decide who we place with. Apply here if you want to be placed with one that reports properly.