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OnlyFans Fan Lifetime Value Calculator
A fan is worth more than one month. Enter your price, retention and what fans spend in messages, and get the lifetime value of one fan and the price ceiling for buying new ones.
Check a shoutout or promo
Lifetime value of one fan
$24.16
After the OnlyFans fee. $30.20 gross over about 2.2 months
"Most you should pay" is half of net lifetime value, which leaves room for chargebacks, fans who never open a message and your own time. If a shoutout costs more per fan than that, the seller is pricing on followers, not buyers.
Retention is the lever. Every point of rebill rate adds months to every fan, which is why chat coverage matters more than another traffic source. See should I hire a chatter.
Why lifetime value matters
Shoutouts, S4S and paid traffic are all priced per new fan, whether the seller says so or not. Without knowing what a fan is worth over their whole stay, you cannot tell a good promo from an expensive one. The calculator turns retention into expected months and multiplies by what a fan pays and spends.
Retention is the multiplier
At 50 percent monthly retention a fan stays two months on average. At 70 percent, over three. At 85 percent, nearly seven. That is why chat coverage, which drives rebills, is worth more than any single traffic source, and why agencies that only sell traffic leave money behind.
Common questions
How much is an OnlyFans subscriber worth?
It depends on price, retention and how much they spend in messages. On managed accounts a fan is typically worth between 20 and 80 dollars net over their time on the page. Enter your own numbers to get yours.
How much should I pay for an OnlyFans shoutout?
No more than about half the net lifetime value of a fan, per fan the shoutout actually delivers. The calculator shows that ceiling and checks a specific promo against it.
How do I calculate expected months from rebill rate?
Expected months equals one divided by one minus the monthly retention rate. A 60 percent rebill rate means a fan stays 2.5 months on average.